Monday, 31 October 2011

final designs for seasonal ales

These are the designs that I am going to take forward to produce for print in a packaged set of ales:


final cover designs for print

Here are all 4 designs ready for print:


spine & back cover

Designs for sleeve reverse. I have tried a practically inverted colour variation also. This meant changing the colours on the original cover design - which would have to go for the other cover designs - as they are designed around the basis that the sleeve would be predominantly black. I probably won't use it. But it was good to try out here as it could have been a keystone to a major aesthetic change to the project.


Thursday, 27 October 2011

final cover designs

Here are the final cover designs - in alphabetical order by author - that I am deciding on for the 4 books in the Penguin Dystopia boxset of books:




testing cover designs with layouts

Here are my decided covers illustrations with different layouts that unify them as a range of four books. Layouts without a solid colour beneath the text caused problems for the Nineteen Eighty-Four illustration as it is designed to run off a page to give the impression of endlessness to the numbers.


The chances are that I will go with one of the non-orange designs to accomodate the Nineteen Eighty-Four cover.


I tried unifying the orange black and white colour scheme with the illustrations on idea 6. It takes the effect away from the cover illustration so I didn't try it on any others. This too is another reason I will be using one of the designs with the black block ground over the text.


Series Idea 1

Series Idea 2

Series Idea 3

Series Idea 4

Series Idea 5

Series Idea 6

Series Idea 7

Series Idea 8

Series Idea 9

Series Idea 10

Series Idea 11

Series Idea 12

spot the difference

In developing a cover design for Brave New World after a mini crit with Ben and Niall, I changed this design so slightly to create a stronger concept for the design.

Brave New World is all about altering human genes in human 'hatcheries' before birth in order to create a utopia of a society where everyone loves what they do over any other job. This is the plot in a very small nutshell. Probably a Cashew, not a Wallnut. Anyway... The image is of the actual Chemical Structure of human DNA. However, I have changed by replacing some of the letters in the diagram to say the title of the novel; 'Brave New World'.

By altering the human gene structure (a key element of the plot of the novel) I communicate the title of the book. Here is the difference:


Wednesday, 26 October 2011

brave new world cover ideas

Here are my ideas for the cover of Aldous Huxley's 'Brave New World'. I found this one a bit more difficult:


Tuesday, 25 October 2011

we cover ideas

Cover ideas for Yevgeny Zamyatin's book 'We':


we, connecting w and e

Here are a couple of quick sketches looking at conjoining the letterforms 'W' and 'E' as an idea for the cover of Yevgeny Zamyatin's book 'We' which will be in the Penguin Dystopia box set. The conjoining idea comes from the concept of the word 'we' suggesting 'togetherness'.


a clockwork orange cover ideas

Ideas for the cover of 'A Clockwork Orange' by Anthony Burgess. I have started to narrow down the cover layout in which the image will sit by working with just one of the layout ideas I proposed. I may consider changes after I have decided on cover imagery. Design work seems to be taking a typographic direction.

One key issue: The typographic image for the cover is most likely - if not definitely - going to be stating the title of the book. This means that the title underneath the author at the bottom of the book layout may not be required. However, for the moment, I am keeping it there. This will be a necessary design decision a bit later on in the process.

Here are my ideas:


Monday, 24 October 2011

1984 cover ideas 2

Some more ideas for the cover of 1984. These work much more with the orange, black and white traditional branding of Penguin Books:


further cover layout ideas

More cover layout ideas to use across the set of 4 books. These are focussing around more of an influence of the traditional Penguin Book covers like this one:


Wednesday, 19 October 2011

1984 cover ideas

I have put together a few initial covers with the potential for further exploration. I would like to conduct some more research to help build a cover with a decent concept in relation to the novel. Conceptually in relation to the novel, the first cover works best. Although I think all of them have potential.


picking apart the novels

I decided to pick each novel apart a bit to get a bit more of an understanding of them to transfer visually into the designs as well as to pick out similarities between them.






cover layouts

I have decided to begin drafting up some cover layouts to display the author, title and name of the series on each cover in the set. This layout would be universal across all books in the set to help unify them. All that would be left to do after deciding this would be to create a decent image/illustration/bit of design to drop onto the cover. The first design is actually in use for current Penguin Classics. I want to create a variation of this.


warm up - nineteen eighty-four covers

I have decided to begin this brief by trying to crack out a few quick drawn ideas for book covers for 1984 by George Orwell just to see when my design instinct for this project might be headed. It seems type orientated for the moment. I did not want to spend too long doing this. Just a warm up thing. "Start anywhere" as Fred always says I guess.

Tuesday, 18 October 2011

manchester book fair scans

Scans of the entire book that I produced:










manchester book fair book photos

Here are some shots that I have taken of the book for personal and possibly portfolio record:







Monday, 17 October 2011

brewery logo guidelines

I have put together some basic brand guidelines focussing around the decided logo for the brewery. This is helping the brand to take shape:

bottle neck labels

I have explored the aesthetics of potential bottle neck labels for the ales by drawing them onto these printed out blank bottles. This should help to dictate the formation of the brand:


Here I have taken my favourites forward onto the computer to see how they work in context with a design:

potential direction for promotion

Although this is a long way off in terms of how the project is progressing, this could potentially work as a quirky piece of promotional material. It is based around the famous equation 'E=MC2':

further logo progression

I have had a look at some of my more preferable designs that I drafted up on paper on the computer. These were my findings. I'm not too happy with how this is progressing. I need to link this to the designs that I have produced for the ales and I am finding this difficult.

Sunday, 16 October 2011

back to the drawing board

After todays crit with Lorenzo, he advised that I go back to paper in developing my brand for the Hyde Park Brewery. This is what I have done. I have produced basic compositions working with the general letterforms of HP and B (standing for Hyde Park Brewery) in order to formulate a basic compositional starting point for a logo to work as part of the brand. I also tried connecting the words 'Hyde Park Brewery' although generally, I feel this this is a bit of a mouthful and eyeful for a logo.



Wednesday, 12 October 2011

hyde park brewery logo progression

I have begun progression of the brand based around the typographic bottle designs. I want to expand further on what I can create with these letterforms:


final book

Here is the final layout for my book that I will be selling at the Manchester Book Fair on the 22nd of October:


type ales variation

This is a variation - or rather, progression - of this idea. I want to remove the idea of a conventional label for the ales such as the oval one on the linked design. By removing it I have created a much more unusual and arguably much more contemporary label. I like the direction this is going in. This may shape a more solid direction for my brand for the 'Hyde Park Brewery'. The thematic element of the typographic design also allows for a solid direction to approach from for further ales in the range.



Tuesday, 11 October 2011

book draft

Here is a draft of my book for the book fair. All written text is currently filler text. Changes may still be made:


colour variations of cover ideas

I chose a couple of cover ideas to take forward after a mini crit with some peers. I chose ideas 1 and 5:



Monday, 10 October 2011

illustrations for book

These are illustrations that will accompany a small critical analysis of a topic relating to money in the book. Brief explanations of what will be written about are underneath each illustration:



1. This illustration will accompany a very brief commentary about music being made for the sake of money over creativity.



2. This illustration will accompany a brief commentary about cigars being a signifier of wealth.



3. This will accompany a brief commentary about money giving people false happiness.



4. This illustration will accompany a brief commentary about the lucrativeness of the city.

manchester book fair cover ideas

Here are 8 idead for a cover for my book about money that I am making for the Manchester Book Fair. I have utilised lyrics from the Pink Floyd song 'Money' for the cover.


proposed layout for book

This is my proposed rough layout for my book for the Manchester Book Fair:

Thursday, 6 October 2011

credit crunch ales idea

A set of conceptual ideas (bar the top left one) which share the theme of the economic crisis. They focus around value. The irony in the designs is that they will contain good quality ales when in fact they are marketed as being good value. The price advertised is intentionally reasonable.


Close up of the bottom left design. It is necessary for understanding the concept of the design:

weather concept

This concept revolves around linking types of ale with the types of weather associated with the seasons of the year. I feel that it's a pretty strong concept.

developing concepts

After my progress tutorial with Lorenzo, I have decided to have a look into fortifying the concept behind the design of my ales. I would like to keep the seasonal theme for now and see how I can expand it through the different kinds of ale that can be brewed to suit each season or holiday. Different types of ale can be:
  • Cloudy Ale
  • Stout
  • Bitter
  • Mild
  • Pale Ale
  • Golden Ale
  • Brown Ale
  • Amber Ale
  • Strong Ale
  • Porter
Already I can see conceptual links of weather within a range of seasonal ales:
  • Cloudy = Cloudy weather
  • Bitter = Bitter/Cold
  • Golden = Sun?
  • Mild = Mildly warm weather
  • Pale Ale = Grey pale weather?

Wednesday, 5 October 2011

idea progression: four seasons ales

I have taken ideas to the next stage by displaying how the range can work for 4 ales in the whole set. The seasons are good to display as they work well as a 4. However, I need to take into account how I will compensate for other, more specific holiday ales such as Christmas, Halloween and Bonfire Night. Here are the designs:





Monday, 3 October 2011

summer ale design ideas

These are some initial design ideas for the 'summer' ale in the range with a few colour considerations. It is important to keep the colours appropriate to summer.