Thursday, 26 May 2011

ougd203 module evaluation

This module has certainly been a new step into my ever-developing world of graphic design. Something that has been a very significant factor to development has been much more self-directed brief writing. This process – although present throughout the entire year – has been much more prominent in this particular module. Brief writing seminars during the YCN brief were extremely useful for me in understanding the process of breaking down a brief and how important it is for how the aesthetic of a design comes together. The freedom in brief writing for product, range and distribution was something of a breath of fresh air. It allowed me to construct a brief based around something I have wanted to do for a while now – redesign Beethoven’s 9 symphonies. This level of freedom to a brief allowed me to get much more involved in what I was doing and I would probably even say that I enjoyed it much more than answering a given brief, such as the Glayva YCN brief I did with Chris.

Working in collaboration for the first time in a year was certainly interesting. I must admit that I was a bit apprehensive to begin with based on previous collaborative experiences. However, it went much better than I anticipated. Chris and I seemed to work pretty smoothly alongside each other managing our workflow efficiently. We agreed at the start of the project that both of us should always be working on something different and this simple agreement on top of all the other specifics allowed us to produce a decent amount of work to a decent standard. This experience has made me much more open to the option of collaboration in the future. However, I think it is imperative that you work with someone with the right skill sets you need. As Chris specialised in type and I specialised in image, this worked very well for us.

One of the main skills have picked up during the course of the module has been Adobe Dreamweaver. Much like After Effects in the previous module, opening this up for the very first time was very daunting, as I have never dealt with the program before. Luckily for me, the tutorials were amazingly helpful. Simon was fantastic at communicating the Dreamweaver basics which subsequently aided me in producing my first working website. (At this point I feel it is relevant to mention that all of the bubble were absolutely brilliant throughout the entire module. Those guys should get a pay rise or something.) I am still weary of Dreamweaver, as I must admit that I found it quite frustrating. However, towards the tail end of my website I found myself understanding it a lot more and could see myself getting used to it if I used it more. After all, I have no choice as I plan to make my own website as part of my PPD at some point. Dreamweaver is a necessary evil to me.

General work ethic is improving – particularly in the latter half of this module. However, I feel that this is partially due to my enjoyment in being engaged with the freedom of entirely writing my own brief. There has also certainly been an element of determination to finish the year also, which has made me press on with work.

In all my evaluations to date, I am pretty sure that I have mentioned time management as being something of an anomaly to my work ethic. I can’t say that I have ever kept any kind of a strict written method of time management to my workload throughout my entire academic career. This is certainly not necessarily a good thing. However, I feel like I have managed my time effectively throughout this whole module. I feel like I have always created enough of a window of time in order to complete whatever it is that I am doing. Although even if this has been the case, I know that I will have to be following a pretty strict work schedule next year due to the amount of work that I am expecting to receive.

In general, I am pretty pleased with how I have progressed throughout the module. Product, range and distribution has definitely opened my eyes up to new systems of working and it has shed light what is in store next year. Given this freedom of brief writing and self-directed working, I sincerely look forward to being able to write my own briefs next year. But of course this does not mean that I should dismiss looking forward to briefs that have much more of a structure. What is good about what I have learnt is that you can take structured briefs and break them down to suit how you want to view them within the requirements. There can be creativity in breaking down a given brief in exactly the same way as there is creativity in writing your own. Bring on third year.

final boards for submission ycn

Here are my boards from the collaborative YCN project that I partook in with Chris Starkie. This is my side of the project:

final boards for submission product range and distribution

These are my final boards that I will be submitting for the project:

Wednesday, 25 May 2011

web design brief final website

I have completed my working website using Adobe Dreamweaver by using the knowledge that I learnt and built on in the Dreamweaver sessions that I attended in the first three weeks after Easter.

Putting the website together was a completely new experience for me. I have never used Dreamweaver before so managing it was quite tricky but nevertheless useful as I know it will become handy in the future.

On the website itself I am fully aware that the rollover images on the 'Design' page do not link to a page with the images. The idea is that they would on the real website.

Here are screenshots of the five pages that we were required to design as part of the brief I wrote:


About Page

Design Work/Portfolio Page

Magazine Page

Contact Page

Tuesday, 24 May 2011

final tickets for performances

These are the final ticket designs for all 9 performances of the symphonies with the correct information on them:

ticket design for performances

Here are a couple of ticket designs for the performance of the 6th symphony. The design would span across all 9 symphony performances.

royal albert hall performance banners

Banners to hang outside the Royal Albert Hall during the days of the performances of the 9 symphonies. The banners showcase the event exactly as the BBC's Classical Proms is when it is on at the Royal Albert Hall every year as is seen in this photo.

I have simply tried out 3 different ways of presenting the proposed banner designs on the Royal Albert Hall itself.

banners to go on royal albert hall

The banners that will fly from and be put on the Royal Albert Hall during the time that the performances are on for. There are a couple of variations here. I will be using the one involving the coloured squares that derive from the album covers.

Variation 1

Variation 2

Monday, 23 May 2011

final crit boards 24/5/11

Here are my presentation boards that I will be showing in this crit for consideration of developments, changes and additions to my range of designs before the final deadline on Friday:

itunes mp3 album covers

Here is how the album covers I designed would fit into the mp3 medium of the range:

Standard iTunes 'List View' showcasing the album cover in the bottom left

iTunes album cover scroll view showcasing each album as it would be viewed when listening to the mp3 of the relevant symphony

final website proposal presentation

The previously designed website pages for proposal presented professionally on Apple Mac screens for the presentation boards.


About Page

An About the Music Page (6th Symphony)

Tickets for Performance Page

Store Page 

A Store Purchasing Page (1st Symphony)

website tab

A couple of website mini tab identities that I tried out. I went with the second one as I believe it to be far clearer than the second as the tab itself is very small. Also with a simple 9 in the font Comfortaa from the branding it adds as a nice touch to the range.

website proposal pages

The following pages of proposal for my website to accompany the release of the release of Beethoven's 9 symphonies and the performance of said symphonies at the Royal Albert Hall.

About Page
'The Music' Page (proposed example of one of the 9 other pages that contain information about the relevant symphony. This example showcases the 6th symphony)
Tickets Page (for purchase of tickets for each of the 9 performances)

Store Page (an opening page for where each symphony can be purchased 
Store Purchase Page (a proposal for what each page for purchasing each symphony would look like. This example showcases the 1st symphony)