Wednesday, 30 March 2011

web design development

Initial web design flow charts for the website that I will be creating in Dreamweaver:

design for web - session I

Before designing a website you need to:

  • Identify workflowYou need a brief to work with before you begin designing a website. A website is a form of promotion, point of contact, informing, persuading.
  • Analyse & evaluate websites.
  • Identify purpose of the website, target audience & audience needs.
  • Create an interface design for a website.
  • Spend more time on preparation of navigation over aesthetic
  • Don't use templates. There is no sense of originality through this.
  • Most graphic designers don't know coding. They simply design the website and hand it over to a Dreamweaver expert.

Designing for a website

File Management
  • Create a 'root folder' and store everything that is designed for the website in the folder. It is good to name it the same as the website.
  • Always work in lower case letters when naming a folder.
  • Never use spaces in naming a folder.
  • Keep your file names at a maximum of 8 characters or there will be more of a chance of corruption of the file.
  • Create a subfolder called 'images'. Use this folder to store all the media that will appear on the website. Images, videos, music, etc.

Document Setup/Web Standards - Size, Font & Colour
  • The setup needs to be completely universal so that it works on all screens around the world. Alway design with the lowest common denominator in mind. This is considered to be 800x600 pixels. Design to fit this at least.
  • You are restricted in what fonts you can use on a website. Fonts on websites work with whatever fonts are on the computer the website is being viewed from. Specify a font family. For example, you can tell the website to use Helvetica instead of Arial if Arial is not on the viewing computer.
  • You can get around this font problem by working with the text as images rather than text. This can still be a drawback as images take much longer to load than text. Remember: the average person gives a website only 5 seconds before they decide to stay or go.
  • Never use an image for body text as it will increase the size of your website and it's not searchable.
  • ALWAYS work in RGB colour mode as you are designing for screen.
  • Keep resolutions at 72. The apt resolution for screen.
  • Work with 'Only Web Colours' in Photoshop and Illustrator as you have a narrower selection of colours for web. Use the 'hexadecimal code' when you are transferring to Dreamweaver.
Images for Web
  • The larger the file, the slower the website. Images need to be optimised for web.
  • Try to keep a website at 5mb or less to keep it running at a steady speed. It also means that more people can go on it as it will take longer to go over the bandwidth.
  • To make images suitable for web in Photoshop go to Image > Image size, change the resolution to 72. The go to File > Save for Web and Devices. Work in the '4up' view as it is much more versatile. Save the original as a tiff. file then change the resolution. You can change the quality. In the 4up view it tells you how long the image will take to load up on the website. Save the image as a Jpg. This is imperative for every image that is used on a website.

Wednesday, 23 March 2011

ycn submitted

Done and dusted. See you later.

final ycn submission boards

event layout revamp

I took on the task of neatening up and revamping the event layout proposal that we will be submitting on our final boards to YCN. This is a simple, before and after to show the development I have made. I made changes to perspective an as on the original the perspective is a bit 'all over the place'. I also vectored the layout for it not to have any outlines so that it falls in unison with the London transport and underground vectors that I made earlier.



Monday, 21 March 2011

5 final crit boards

These are Chris and I's proposition boards for our Glayva promotional campaign for our final crit before submission to YCN. We have carfully selected, tweaked and developed our designs from the last crit based on feedback received.

These boards should outline our proposition of promotion to Glayva.

bus stop advertisement

In tandem with the London buses, thousands of people stand at bus stops every day. It is a great place for advertising in the public domain. Like with the underground posters, the event information is presented high on the poster to come in line with the viewers eyes for maximum ease in conveying the information.

london underground posters

Another spot on the underground to advertise is in the walkways between stations. This is an ideal location to catch our audiences attention. I have interpreted the poster in this environment here.

However, one negative that I straight away noticed is that the details of the 4 events are right at the bottom of the poster - close to the floor. It can easily be pointed out that people do not look here so they won't know where the events are.

So perhaps this layout would work better:

Although the technicalities of the layout don't conform to the standard rules of layout, the logic goes that the passer by's head is in line with the information on the poster so it is much more visible and likely to be taken in:

Wednesday, 16 March 2011

london tube escalator advertising

This post on my design context talks about the advantages of advertising on the London Underground and also gives visual examples.

The poster needs not to be too complicated as passers by on the escalators will only see it for a few seconds. This led Chris and I to agree that these adverts simply advertise the Glayva products and potential mixers and information about a tasting event would be far too much to take in on an escalator.

The escalators are a hotbed for adverts. Here are my interpretations of Glayva taking advantage of this:

Idea 1 (making use of the bottle image

Idea 2 (making use of the flavour 'splashes')

progress crit boards

These boards outline Chris and I's visual idea development in the project so far. We have come to a conclusion on an aesthetic, however, we are showing all our potential ideas that we have tried out as propositions.

Typeface ideas

Poster image idea variations

'Splash bottle' colour ideas for Glayva liqueur and mixers

Colour palette and tone suggestion

Event layout and aesthetic + mailshot to be sent to upmarket bar/club owners

Event layout detail (drinks stands of Glayva cocktails)

Event layout detail (P.O.S stand displaying Glayva mixers)

Event booklet to be handed out at the event with information about Glayva

Glayva drink coasters to be present at event and to appear in upmarket bars, pubs and clubs

Glayva advertising on public transport

Glayva andvertising on the London Underground to target the British market as opposed to the current solely Scottish one

tube billboard w/relevant event information

A slight improvement with the billboards. They need to be displaying information about the tasting events around London. This is essential in promoting the drink to our audience.

applying glayva marketing to london taxis

This idea is justified here on my design context blog. I have applied the advertising aesthetic and communication to these three taxi ideas.

It is important to show what both sides of the taxi would look like due to the way in which the design is interpreted. When the taxi is facing right, the slogan or image precedes the logo and when the taxi faces left, the logo precedes the slogan or image.

Idea 1

Idea 2

Idea 3

Tuesday, 15 March 2011

billboard advertising (london underground)

This approach is justified here on my design context blog.

Applying the Glayva marketing to the London underground where thousands of people see advertisements every day including the young, sophisticated, affluent folk that Whyte & Mackay want Glayva to be targeted at. Where these people commute is a great location to target them.

Idea 1

Idea 2 (W/ Golden Glayva colour in splash to communicate mixing)

Idea 3 (Relies on the ampersand preceding the mixer to communicate mixing)

Application to the London Underground

london bus advertising

In reference to this design context post.

Promoting Glayva through London transport. Here I have applied the aesthetic of our Glayva marketing campaign to the London bus. It is important that all forms of promotion and advertising keep with the same visual quality as the last and also, maintain the point of communication. Here is the application of ideas:

event booklet

Here is the event booklet that contains the Scotland map I drew out and vectored.