Wednesday, 16 February 2011

end of module evaluation - design production for digital

When this module first began back in December, I had not so much as glanced at Adobe After Effects before. I had never even considered opening it out of being inquisitive, and in some respects, it was very daunting for me being thrown into this very technical, industry standard piece of animation software. But nevertheless, I persevered. Over Christmas I did a lot of self directed learning on After Effects based around the Silent Movie brief which helped me grasp the basics of the program a lot. However, Mike Flower's sessions were even more helpful for my development on the program. Mike's extensive knowledge of After Effects meant that he could tell me how to do pretty much anything I wanted on the program. As well as Mike, as everybody got better at After Effects as the module progressed, everyone was helping each other out which was very useful. This was also a good thing for studio morale. Particularly due to the heavy work load everyone has been experiencing.

Clearly After Effects is a major skill that I have picked up on this module. However, I have picked up lots of other animation-based skills that were not familiar to me before this module such as storyboarding, and flip booking as a process of creating ideas for a resolution. These are all skills that I will definitely find beneficial in the future. After Effects is a top end piece of professional software and having a good knowledge of that can be very valuable to employers in the future.

Time management can always be improved. Although, as usual, I don't feel that my punctuality has ever been an issue in concern of my own learning development or the development of others. The main issue I can have with time is jiggling work around so that it comfortably fits into a routine. I generally tend to work on either; a) What I instinctively feel I should be doing, b) What I am enjoying the most. This generally tends to be the former of these two methods. If they cross over then that is just a bonus. I do feel comfortable working like this, however, this may not necessarily be the most effective or efficient way of working. I need to reassess my system of managing work in order to direct my work flow much more smoothly.

Nevertheless, this does not mean that I have not been working hard. For a good majority of this module I have been in the studio until 7pm onwards. I balance these late hours with an adequate social life. Sometimes a break from graphic design is nice. As Craig Oldham from Music in Manchester stated in his talk; graphic design is boring. Why talk about layouts, type and image, kerning and tracking all the time? That is boring. Particularly out of the studio! This has led me to believe that talking about graphic design constantly can suck the creative fun away from it. I make it my personal goal to just get on with it - because of course I enjoy it - but at the same time, not constantly go on about it.

Research methods in this module have been a bit different to previous modules for me this time around. During the first half of the module (Silent Movie brief) I took the liberty to dive into the general world of animated graphics as a response to the 'What is Design fro Screen?' design context brief. This set me thinking more creatively and it was a good thing to look at motion graphics that wasn't just kinetic type situated around the Silent Movie brief. It was very beneficial to look at image based examples of motion graphics also. When the second half of the module kicked in with the 'Top 10' brief, my research continued with innovative motion graphics. However, it was much more situated around my subject matter of The Beatles as a way of researching an appropriate aesthetic. I produced a lot of genuine research into The Beatles as a way of justifying design content which was useful in helping explain the design side of the project.

In terms of the physical side of work for this module, I am actually very pleased with my final resolutions for both projects. I am particularly pleased with my animated sequences for 'Top 10' and I see them fit for portfolio use which is great. However, I really feel as if I could have put more effort into developmental work in this module. Animation requires a very different method of working compared to other forms of design which I struggled to get used to. This in turn effected my development. However, I turned a lot of focus toward final animation production with I feel paid off in terms of personal benefit. Particularly for the Top 10 brief I could have done with more idea development and perhaps a couple more storyboards. However, I am still pleased in general with the personal and professional development that I have made as a designer. I have gained a multitude of new skills and methods of creative thinking that will inevitably aid me as a designer in the near and distant future.

Tuesday, 15 February 2011

final idents

OUGD202 Ident 1

OUGD202 Ident 2

OUGD202 Ident 3

OUGD202 Ident 4

final title sequence

OUGD202 Title

final packaging + commercial print spec.

The final packaging for my DVD title sequence, 'Top 10 Beatles Songs'. This presentation board includes the commercial print spec that would be needed if the packaging were to be commercially printed.

Monday, 14 February 2011

storyboard of final title sequence

Contact sheet storyboard of title sequence. This enables presentation of the title sequence in a static form when no video facility is available.

image - 2d to 3d to 2d

Going by the system that Amber invented, these were the four words that I received for the given categories - object, person, location and colour:

Having taken note of these four words I produced the following image and the first aspect of 2D which was then to be passed on to someone else in order for them to 'make it 3D'. I believe that Brian received my image:

Having given my image away, I needed one myself to create a 3D representation from. I received this image from Chris Anderson. His image was created using the following:
  • Object: Ball
  • Person: Doctor
  • Place: Field
  • Colour: Red

Having received my image from Chris, I snapped up the following idea for a 3D recreation of the 2D image. The idea was to create a kind of 'diorama' which gave some depth to the doctor in the field. I chose to use a famous TV doctor for purpose of amusement.

I was keen on doing this in person. However, I did not have convenient access to a desired field.

This was the final resolution based on the above idea. The chosen TV doctor was Hugh Laurie as House. He is balancing a red ball on his head in the middle of a field scene. House was placed in front of the field scene in order to give it some depth. I feel that it has an oddly sinister feel to it but nevertheless, strange.

packaging - mockup w/design

Mockup printed on laser jet printer to test design. Pretty pleased with the outcome. Very appropriate.

Thursday, 10 February 2011

packaging for print

Outer DVD Sleeve Design

Inner of the Outer DVD Sleeve

This is a reference to the Yellow Submarine Trails in the animation. As it is the underside of the outer sleeve no net is needed as it would simply be die cut out to fit the top of the sleeve and the pattern will be on the underside.

Inner DVD Sleeve - Like an actual vinyl sleeve to make the musical concept work.

DVD Design

packaging - design ideas

These ideas were developed progressively. I made an informed decision on the final design (bottom right) as it works in contrast to the much more colourful and psychedelic interior of the cd sleeve which comes as a 'surprise'.

packaging - mock up

This is my mockup that formulated the measurements and structure of my DVD packaging. The package is based on an LP sleeve to match the theme of old music - i.e. The Beatles.

packaging - cd sleeve

Ideas and development for my cd packaging. I decided to play on the idea of a record sleeve or cd case as an appropriate solution for a musically based project. This relates to The Beatles well.

I decided to go along with packaging idea number 2 on the sheet as it is essentially a small LP case for a CD which I think is more appropriate for The Beatles as when they were releasing records for the first time in the 60s, they would all have been on vinyl.

Wednesday, 9 February 2011

packaging - cd designs

Tuesday, 8 February 2011

ident that did not make the cut

final ident storyboards

Here are the storyboards that I worked alongside in order to create my idents:

ident ending ideas

These ident ideas use this BBC ident ending from my design context blog.

title sequence titles test (slight difference in titles)

I rendered out this video and decided that the titles of 'Sean Lennon' and 'Dhani Harrison' are too close to the ending of the title sequence. I will be removing their names from the sequence. This is not an issue as - although being sons of the dead Beatle's - they are not particularly major names that would be involved in the programme.

Monday, 7 February 2011

titles screenshots for final crit

I decided to approach the title sequence as stating the names of famous people who are involved with the program. This is justified here on my design context blog.

This was the first title idea. The difference is that Pail McCartney and Ringo Starr and Yoko Ono and Olivia Harrison are paired together. Due to the amount of time that they will flash up for which is in a test I made earlier I have decided to separate the names so they have their own spot in the titles. The amount of time the names flash up for when paired together leave the viewer with a bit of a rush to read them and it seems rushed.

These are the title screenshots that I will be using for my final crit:

type tests for titles

Hold your horses. These are all different even though the video preview image is the same!

I have tested the typefaces 'Bootle' (the official Beatles typeface) and Perpetua based on decision made from this test.

full 50 seconds w/sound (half resolution) minus titles

Wednesday, 2 February 2011

image - scale/frame/format

I decided to work with some chairs that are recognised in the design world for their groundbreaking design and aesthetic as I felt it was an appropriate approach to the brief. These chairs are easily recognisable due to their status which helps for the eye test scenario.

In terms of the colours, I decided on the dark tone of red due to the fact that it makes the white chairs stand out more which enhances visibility yet it still maintains a pleasant aesthetic with the warm red.

Development towards resolution:


(Scan of poster. Colour distinction - even after editing - is very poor.)

type ideas for titles

Type tests for titles that will appear in the sequence. The type of titles are justified here on my design context blog.

Tuesday, 1 February 2011

first 20 seconds test (w/ sound)

camera panning and zooming tests

assets manipulated in illustrator (all hand drawn but two)

Each individual asset edited in illustrator ready for use in animation: