Wednesday, 26 May 2010

End of Module Self Evaluation (OUGD103)

This module has been a big learning curve for me in lots of respects. In terms of Graphic Design practice, I have been progressing even further in the field of learning different programs. With the InDesign brief set I had to force myself to begin learning InDesign. This is a program entirely new to me and I felt pretty comfortable settling in with it. This is most likely due to the fact that many commands are similar to Illustrator which I have developed a keen familiarity with. Learning grids with Lorenzo was very beneficial whilst learning InDesign. I just wish I could've put more time in to become even more familiar with the program and create much more creative layouts as I feel the ones I produced were pretty bog standard.

My phobia of photoshop is dying. Although I have not used it as a primary program for any project in this module, I have had to use it here and there for photo manipulation and have received hint and tips which are helping me. Jack in particular has been good about offering me help with it. I plan to carry on the tutorials on the Adobe website that I started at Christmas over summer to develop my skills.

Interaction with peers has been helpful. I feel very comfortable talking to most on the course now which is very useful for advice on work around the studio. Feeling comfortable around the people you're with is very important when taking criticism from them about your work. This way I find it becomes less of a blow!

My response to crits has improved. I do my best to take things on board. Instead of being defensive about my work I find it very beneficial to ask the person commenting on my work about how I could develop it based on their criticism. This is becoming a very beneficial process.

Over the module and throughout the year, I have certainly realised how paramount research is to Graphic Design. It isn't necessarily all about solid designing. It needs to be well informed. I like to make my research very relevant to what I am doing. Not simply printing pages off Google. Research needs to be thoroughly read and taken apart to display relevant information. I like to talk to people about ideas and gain research from them by asking them questions as a form of my own primary research.

I have attempted to capitalise on my drawing abilities in my Speaking From Experience project with almost every aspect of my design work being hand drawn and Illustrator manipulated to change the colours. The risk of hand drawing is the element of perfection. A drawn design can't be too rough or it takes a long time to sort out in Illustrator. However, hand drawn design is something I intend to take further in my future work as a designer. I very much like the quality it offers to a design. I still managed to experience imperfections. Particularly on the type of my 'Pubfresh' pint glass. I am still unhappy with it.

Through a progress tutorial with Amber, we discussed my future direction as a designer. I am very keen on pushing towards editorial image and possibly layout. Christoph Niemann will always be my image-based-design hero. I would love to do what he does as a job when I graduate. Or at least after graduating at some point! I am very much looking forward to what the Image module has to offer me next year.I am skeptical about layout due to my inexperience in the field which I feel has shown through in my Type & Grid and InDesign work. However, it is definitely something that interests me and I wish to persevere. Especially as layout is almost essential knowledge to a Graphic Designer!

I feel like time management is still a bit of an issue in the back of my head. Although not with attendance as I feel like I am comfortably punctual. This module I feel like I didn't really balance out my time for InDesign and Type & Grid work evenly over other projects. Time management for blogging needs to be improved also. I end up doing most of my blogging in my accommodation which becomes lonely business without a wireless connection. Next year I intend on blogging out of College with my housemates which is far more sociable and productive.

I have begun working in a particular space against the window in Studio 2 which I enjoy. Natural light is good. I wish the studio had more of it to be honest. I can keep myself to myself by working there without people bothering me too much stuttering my work flow. Once I have a spot it becomes my desk at College I intend to try and keep working this way as it has had a positive effect on me.

All in all it has been a fantastic year. Even though it has worn me out. I've learnt a huge amount and I feel like I'm on my way to becoming a better Graphic Designer. One of my favourite phrases is becoming, "I can't wait to get paid for this." I just need to get a bit better at it, that's all!


Type & Grid (OUGD103)

In Lorenzo's type and grid sessions we were taught how to work out grids of existing layout and measure type to get us started. I worked with a free newspaper I picked up in Size? the shoe shop in Leeds:

The image proves how the way that the columns are situated on different pages of the paper, the grid ends up having columns the same size as the gutters. Otherwise there is too much of an irregularity to the layout.

Measuring type:

This image proves that by using the type measuring scale against the top of the ascenders in the text and the bottom of the descenders in the text, I can tell that the text is roughly 81pt in size. This is because it is nine 9pts in size. So 9 x 9 = 81pts.

I began to work with New Scientist magazine as a publication to choose a layout from and make a new layout for. Here is the measured point sizes on a page:

I worked out the grid for the magazine which happened to be a relatively simple 6 column grid:

With the layout worked out, I chose an article to work with and change into my own DPS version of it. I chose a fascinating article about hidden asteroids that could hit the Earth at any time:

I was dealing with an article of just over 600 words. I worked this out as each line had either 5, 6, or 7 words in it so as a rough guess I split the article into bulks of 10 lines as i knew there were roughly 60 words in them. There were about 10 bulks of 10 lines so this made about 600 words.

So I produced some thumbnail ideas to work with using the same New Scientist grid that I had worked out earlier. I produced 12 as they comfortable fit on the A2 sheet I was working on:

Working with my two favourite ideas I produced two half sized layouts for them to see how they worked blown up a bit:

A final full sized specification of my favourite layout which came from thumbnail 5:

So I started to work in InDesign to produce my layout. I produced the grid on InDesign to work on:

And worked alongside the final specification making slight changes to produce the final layout:


InDesign Nat Jackson (OUGD103)

After being paired with Nat we sat down and chatted about stuff to get a better idea of each others characters in order to progress with designing. Here are some of the things I found out from Nat:
  1. FAVOURITE DESIGNER(S) - Doesn't really have one as such. If influenced by everything and anything. Suggested to look at her blog for the type of graphics she likes.
  2. FAVOURITE FONT - Helvetica!
  3. HOME TOWN - From Wetherby north of Leeds. Says its very flowery. Originally from Cumbria.
  4. FAVOURITE FOOD - Green olives. Likes Stilton cheese. Always wanted Stilton sandwiches at school when she was younger but her mum refused because of the smell.
  5. HOBBIES - Sleep appeared to be something of a big like! Would like to play netball and tennis but can't find the time.
  6. FAVOURITE BAND(S) - The Living End and Backyard Babies. Both punk bands. Likes punk.
  7. FAVOURITE PLACES - London. Wants to go and see Sister Act in the West End when she next goes. Hates a place called Villa Martin in Spain due to previous bad holiday experiences.
  8. PREVIOUS EDUCATION - Studied Psychology, Sport and Fine art at A-level. Fine Art was very graphics based for her. Studied Foundation Art at LCA.
  9. JOBS - Works as a barmaid and at New Look at the weekends. Once worked teaching gymnastics at her old school and also in a Deli bar which is where her love for green olives came from.
  10. GENERAL STUFF - Likes going to the pub. Very keen on Desperados. Is very much into Abstract art and geometric forms when it comes to visual graphics. Likes walnut wallpaper.

As encouraged by the Type & Grid sessions with Lorenzo, I produced thumbnail ideas for potential layouts for Nat. These can be found with physical hand in material.

I chose to produce idea 12 as a final DPS. Here is the final result:


Final Product Range (OUGD103)

So here is the final product range displayed:


Pool Chalk In Action (OUGD103)

As we have a pool table in the Mosaic bar at college, I took the liberty of using it to photograph my pool chalk as a way of presenting this element of the product range in its natural environment:


Thursday, 20 May 2010

Corking The Lid On The Project (OUGD103)

The pint glass package needs a lid. The final addition which will put a lid on the project (haha...). Anyway... I took a trek around Leeds looking for some suitable cork to sort of plug the glass to prevent the contents from falling out and getting lost. This was my intention:

After extensive searching for either sheet cork or something like this (which is what gave me the idea for a cork lid);

to whittle down into my own fitting cork lid, I eventually found some big cork coasters in a craft shop. On return to college I immediately set about measuring up the cork and cut it out for a perfect fit:

And hey presto. The cork lid works. Especially with the convenient hole to lift it out. Otherwise it would just be stuck in there. That wouldn't be helping anyone.


Pubfresh Poster (OUGD103)

As it was raised in a previous crit, a poster would be beneficial for my product range as a way of raising awareness of the existence of the product. The posters would be put up around college for 1st years to see and pursue further if their interests are aroused. With time being a factor, I had to come up with a quick, relevant and effectively communicative design that was unified with the product itself. This is the design that I produced for the poster:

I felt that constructing the type in a pint glass shape was very relevant as it hints on the actual product itself which is of course, a pint glass. The type self evidently was to match the rest of the product range by moulding into shapes hinting on late 1960s typography which can be found on my DC blog. Through the use of the closed interrogative, "Are you Pubfresh yet?", it is difficult for the poster to be ignored. If the answer is "yes" then either the poster has worked before on the person, or they discovered the product some other way. If the answer is "no", then it leads to the viewer questioning what this may be about about the use of the word "yet" is suggestive that it is almost something that is required or that it is effecting a lot of people. These are all intentional linguistic attributes tied into the design.

So this is the digitised, coloured version of the design on A2 format:

The colours matching that of the packaging to fit in the range. Pink used second to black due to its dominance in all other designs over the yellow. However, the yellow still highlights the pronoun "you", making it noticeable to the viewer making it more personal. However, the design looks a little empty on its own. Clarity of communication could also be enhanced. I made several alterations in order to try and communicate the fact that it is a poster raising awareness of a freshers pack that allows 1st years to get to know the pubs and bars of Leeds. Here are my design variations of the poster taking this into account:










I decided to go along with poster idea number 8 as my final design. The reason for this being is that I like the composition of ideas 6,7,8 and 9 over ther others as the others don't seem to work naturally. I want the eye to catch the main design first, then follow it down to a very summarised explanation. As both are type I don't want them to clash or get in the way of each other. This means a difference in scale which is what happens here. The scale means that they do not clash with each other. I chose the orange as is stands out, but not too much. All other colours in ideas 6,7 and 9 are already used in the design so the "discover Leeds' bars & pubs" blends in too much and becomes unnoticeable. The orange is used throughout the designs on other product range designs so it fits nicely and works subtly. Here's the printed poster:


Cartridge Paper & The Range

The printed poster looks nice on cartridge paper which also saves on cost. Cartridge paper has been a theme throughout the range. It is slightly off white which is what I want for the range as it gives an ever so slight worn look adding to the 60s vibe of the design. Pure white would look tacky and too polished. Cartridge paper was a quick piece of decision making for the range. After all, I cannot afford to test different stocks! However, I can get a good idea of the designs on pure white based on what I see on screen but this could equally be argued against as design on screen if far different to the printed article.


Product Pint Glass Carrier (OUGD103)

After deciding that a carrier was needed for ease of transport for the product between college and wherever the particular 1st year graphic design student who picks up the pack is living, I set about a quick test to see if a hole in a strip of cartridge paper would hold the glass. The idea came from the kind of glass carriers found in pubs to collect pint glasses like these:

The glass sits comfortably in the hole so it can be easily transported around. I set about making a quick paper mock up:

The paper held the glass very comfortably so I went on to produce a neater carrier with the addition of proper handles. Staples were a quick fix to hold the carrier together:

With the carrier working well I set about producing a design for it. The design is taken directly from the pint glass itself in order to maintain consistent branding throughout the product range:

(Photos of final sleeve yet to be taken)