Tuesday, 30 March 2010

Communication Is A Virus (OUGD103)

After brainstorming all potential routes for the brief, Kirsty and I decided to focus more on the idea of, 'getting people to try something new'. We narrowd our brainstorming down to the following brief:

Brief Title

COMMUNICATION IS A VIRUS - How does it spread?

The Brief

Get people to try something new. Unusual foods and cuisines to be precise. Persuade people to be more adventurous with what they are eating. Inform them of the delights unusual food can offer. Bangers & Mash is a no go. Perhaps look to combine this with making people engage in different cultures. Or even as an interesting healthy alternative to the standard fruit and vegetables on offer.

Considerations

Consider then context and environment in which this will be appropriate. A unique way of message distribution needs to be identified. A method that is relevant to the idea of food and eating.

Target Audience

Anyone who is interested in trying new food and being adventurous. Culinary enthusiasts. Possibly even chefs who are looking to experiment more. Could even look to change people who are very set in their ways with food.

Tone Of Voice

Informal. Unusual foods need to come across as exciting and appealing. Also needs to be informative so people learn about these fascinating foods.

Background

Two colours plus stock in the design(s). Not too much detail in terms of information perhaps so the design(s) entice people to go out and buy/try what they have discovered. Type and image will be needed to convey the appropriate information. Should encourage people to act and try new food.



UNUSUAL FRUIT RESEARCHED


- All relevant worded research is contained within the physical hand in -

LOGO DEVELOPMENT

Drawn out Logo Ideas

DECIDED LOGO COLOUR TRYOUTS:


MAIL SHOT DEVELOPMENT

Mail shot ideas:


Chosen mail shot mock up:


CONCERTINA BOOK DEVELOPMENT

6 Chosen Fruit Visuals:

Buddha's Hand

Custard Apple

Dragon Fruit

Durian

Feijoa

Horned Melon

LAYOUT VISUALS/IDEAS:


FINAL PRESENTATION BOARDS


FINAL PRODUCT
DIGITAL FINALS FOR PRINT:

Mail Shot Outer Net

Mail Shot Inner Net



Concertina Book Front Segments




Concertina Book Back Segments

FINAL PRODUCT PHOTOS:


Cheers

Saturday, 6 March 2010

Visual Language - Book Fair Books (OUGD104)

Working with my concept of categorised textures, I went out and photographed loads of different textures with the intention of categorising them. Each book I produced contained a different type/style of texture. The books work best as a series or a set which are a nice set of texture reference books for designers to scan through to help develop ideas. One of the main negatives is the readability of the word 'texture' on the back of the books as a few people have struggled to read it. However, after a couple of seconds it becomes obvious what it says.

Here are my books photographed:


Example of the 'Plant' book

The Front and Back Cover to the 'Glass' Book

Each book will be selling for £1.50 at the annual artists and designers book fair at Leeds University on Saturday the 13th of March.

I think they work very well as a set. However, individually some of the books don't work quite as well due to the lack of interesting subject matter. For example, 'Outdoor Floor' isn't really a subject matter people jump at!

Nevertheless, I believe the books offer a unique perspective on things and forces you to look at things in life that almost everyone bypasses and take for granted. There are interesting textures all around us. We just don't realise it.

Cheers.

Tuesday, 2 March 2010

Visual Language - What Is Line? Initial Examples (OUGD104)

Here are my initial images in relation to the three categories given.

1. A FORMATION OF PEOPLE, OBJECTS OR THINGS ON BESIDES/BEHIND THE OTHER


2. A CONNECTED SERIES OF EVENTS, ACTIONS OR DEVELOPMENTS


3. A MARK INDICATING POSITION, CONNECTION OR BOUNDARIES


Cheers.