Wednesday, 30 September 2009

A Visual Vocabulary (OUGD104)

Here are my 10 adapted squares which I made as a response to the words - in order with correspondence to the image - 'Closed', 'Horizontal', 'Link', 'Positive', 'Above', 'Form', 'Difference', 'Space', 'Loop' and 'Finish':

When the group switched places so we could attempt to place other peoples visual adaptations of these words, the person that did mine scored 7 out of 10 correctly. My adaptations for 'Positive', 'Form' and 'Finish' were in the wrong places suggesting these were the weakest adaptations which I would agree with!

Sunday, 27 September 2009

How To... (OUGD101)

In the group of 6 i was in, we had the problem of solving a brief entitled, 'How to stay safe in Leeds'.

After some vigorous vocal and written brainstorming we all decided that a lot of dangerous things that happen - for example - muggings, abductions and attacks, seem to happen a lot when the victims are under the influence of alcohol and usually alone.

Admittedly, the group of us lacked in research in the field, although we felt we had good enough reason to design a campaign for people to keep in groups when on a night out drinking in order to increase safety. Hence the whole idea behind the campaign being the slogan, "Safety In Numbers".

We figured the best way to market it would be on merchandise easily accessible to people on a night out drinking. Our best idea was beer mats due to how relevant they are and also stickers and cardboard glasses as they easily grab peoples attention. The general design would be synonymous amongst the different objects. Here are my preliminary ideas which I pitched to the group:

After a good deal of deliberation during the progress of these 'beer mat' ideas, we seemed to like the idea of having individual beer mats for the letters, 'S', 'A', 'F' and 'E' quite a lot. So we moved into the digital side of work which is less my speciality although I did my best to contribute by directing designs to Jack and Amy, our people with the most Photoshop experience.

After some digital experimentation relating to drawn designs, we came out with the following 4 beer mat ideas:

And two flip-side ideas of which there were two of each across the four beer mats:

The general design was transferred to a circular sticker and a template for the glasses in order to still communicate the message clearly through a different form. These are the designs we came up with:

Having printed these up in the relevant media of paper, an essential part was to display them in use at a pub/bar. This was definitely not an excuse to have a few drinks I might add. Here are a couple of photos of the final products in use:

Unfortunately I haven't yet managed to get any photos of the stickers and glasses in use yet, although I feel that everything went down very well for us in terms of the solution to the problem. People were even asking for stickers and we ran out!

I was very pleased with how this project turned out and I believe that our team worked strongly and constructively together.


Summer Typography

Here is most of my Summer typography project:

I began with a couple of ideas made from matchsticks and golf tees to start off. I worked with my own name as it seemed the most logical thing to do when the project was about my self!

I soon began drawing out of frustration and came up with the following 30 typographical ideas. All of which are supposed to communicate certain aspects of my own character.

And so I simply chose my favourite idea which I thought communicated a good aspect of my character well. I went with the 1st column, 5th row down idea. The reason for this being that this font is highly based around type from the 60s. Having been told by people in the past that I have portrayed a laid back attitude to things (particularly when I worked for Lloyds TSB) I felt this was relevant due to that whole general vibe of the 60s. Also, I felt this crossed with my love of 60s music. So i experimented with some effect using print and some marbling:

Marbling was more difficult than anticipated. Although I gained some good effects through general printing on brushed out, highly diluted acrylic paint on the baking tray I was using. I warmed to the idea in column 2, row 3. Especially the calm blue colour which I felt helped communicate the mood I was trying to get across. Then I came out with the following:

Although I thought the letters made by scalpeling out the above letters would make an even better font with white innards so my result was this:

And of course the 'P' and 'A' are missing as they are my initials and they are up in the studio.


Friday, 25 September 2009

Some Art Foundation Work

I did my Art Foundation at Loughborough University and I thought I'd put up some of my work from it to get started on the blog.

The following couple of bits are from a book cover design brief for a short story entitled 'The Shadow Industry'.

Typographical Ideas

Finalised Ideas Ready To Be Scanned Onto The Computer

The following video is a stop motion animation as a solution to a brief entitled, 'Tell A Lie' where we had to make a lie convincing. It was a group brief. There were 3 of us and I was one of two who were responsible for coming up with everything that happens in the animation as well as taking all the photographs for it and moving the toys.

When Toys Come To Life

The next bit is ideas from my Final Major Project which I titled 'Science Vs. Religion', where I was communicating the conflicting areas in Science and Religion mainly through image. This made me seem like a raging atheist when I am in fact agnostic! I just find the topic interesting.

Some Of My Project Ideas

The following bits are from a creative brief where we were encouraged to produce any kind of communicative designs from a set of still life drawings of random things (Some of which involved people).

'Another Kettle of Fish' Idea

An Idea Based Around Double Meaning

And finally, a couple of ideas for the really pretentious concept of communicating the fact that the Communist Chinese Government have recently taken a very Capitalist approach by endorsing consumerist goods, which people go out to buy, which essentially helps to keep the Communist Government in power. Bit of a confusing mouthful.

Chairman Mao Absolutely Loves It

Chairman Mao Says, "Buy Bassetts Allsorts!"

So to conclude...


Hopefully I'll get the hang of it on the course!