Wednesday, 12 October 2011

type ales variation

This is a variation - or rather, progression - of this idea. I want to remove the idea of a conventional label for the ales such as the oval one on the linked design. By removing it I have created a much more unusual and arguably much more contemporary label. I like the direction this is going in. This may shape a more solid direction for my brand for the 'Hyde Park Brewery'. The thematic element of the typographic design also allows for a solid direction to approach from for further ales in the range.

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