Thursday, 6 October 2011

credit crunch ales idea

A set of conceptual ideas (bar the top left one) which share the theme of the economic crisis. They focus around value. The irony in the designs is that they will contain good quality ales when in fact they are marketed as being good value. The price advertised is intentionally reasonable.

Close up of the bottom left design. It is necessary for understanding the concept of the design:

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