Monday, 21 March 2011

london underground posters

Another spot on the underground to advertise is in the walkways between stations. This is an ideal location to catch our audiences attention. I have interpreted the poster in this environment here.


However, one negative that I straight away noticed is that the details of the 4 events are right at the bottom of the poster - close to the floor. It can easily be pointed out that people do not look here so they won't know where the events are.




So perhaps this layout would work better:

Although the technicalities of the layout don't conform to the standard rules of layout, the logic goes that the passer by's head is in line with the information on the poster so it is much more visible and likely to be taken in:


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