Wednesday, 16 March 2011

london tube escalator advertising

This post on my design context talks about the advantages of advertising on the London Underground and also gives visual examples.


The poster needs not to be too complicated as passers by on the escalators will only see it for a few seconds. This led Chris and I to agree that these adverts simply advertise the Glayva products and potential mixers and information about a tasting event would be far too much to take in on an escalator.


The escalators are a hotbed for adverts. Here are my interpretations of Glayva taking advantage of this:


Idea 1 (making use of the bottle image


Idea 2 (making use of the flavour 'splashes')

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