Tuesday, 15 March 2011

billboard advertising (london underground)

This approach is justified here on my design context blog.

Applying the Glayva marketing to the London underground where thousands of people see advertisements every day including the young, sophisticated, affluent folk that Whyte & Mackay want Glayva to be targeted at. Where these people commute is a great location to target them.

Idea 1

Idea 2 (W/ Golden Glayva colour in splash to communicate mixing)

Idea 3 (Relies on the ampersand preceding the mixer to communicate mixing)

Application to the London Underground

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