Tuesday, 30 March 2010

Communication Is A Virus (OUGD103)

After brainstorming all potential routes for the brief, Kirsty and I decided to focus more on the idea of, 'getting people to try something new'. We narrowd our brainstorming down to the following brief:

Brief Title

COMMUNICATION IS A VIRUS - How does it spread?

The Brief

Get people to try something new. Unusual foods and cuisines to be precise. Persuade people to be more adventurous with what they are eating. Inform them of the delights unusual food can offer. Bangers & Mash is a no go. Perhaps look to combine this with making people engage in different cultures. Or even as an interesting healthy alternative to the standard fruit and vegetables on offer.

Considerations

Consider then context and environment in which this will be appropriate. A unique way of message distribution needs to be identified. A method that is relevant to the idea of food and eating.

Target Audience

Anyone who is interested in trying new food and being adventurous. Culinary enthusiasts. Possibly even chefs who are looking to experiment more. Could even look to change people who are very set in their ways with food.

Tone Of Voice

Informal. Unusual foods need to come across as exciting and appealing. Also needs to be informative so people learn about these fascinating foods.

Background

Two colours plus stock in the design(s). Not too much detail in terms of information perhaps so the design(s) entice people to go out and buy/try what they have discovered. Type and image will be needed to convey the appropriate information. Should encourage people to act and try new food.



UNUSUAL FRUIT RESEARCHED


- All relevant worded research is contained within the physical hand in -

LOGO DEVELOPMENT

Drawn out Logo Ideas

DECIDED LOGO COLOUR TRYOUTS:


MAIL SHOT DEVELOPMENT

Mail shot ideas:


Chosen mail shot mock up:


CONCERTINA BOOK DEVELOPMENT

6 Chosen Fruit Visuals:

Buddha's Hand

Custard Apple

Dragon Fruit

Durian

Feijoa

Horned Melon

LAYOUT VISUALS/IDEAS:


FINAL PRESENTATION BOARDS


FINAL PRODUCT
DIGITAL FINALS FOR PRINT:

Mail Shot Outer Net

Mail Shot Inner Net



Concertina Book Front Segments




Concertina Book Back Segments

FINAL PRODUCT PHOTOS:


Cheers

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