Tuesday, 23 February 2010

Visual Language - The English Language (OUGD104)

In this exercise we were reminded of the terminology and functions of the various lexical features of the English language. Here is the sheet produced:


This exercise was a good reminder of the essential components of the English language that can effect the way in which something is communicated. This extremely valuable when it comes to using text in Graphic Design as things need to be clear and concise - not to mention grammatically correct!

Condensing Text

The next task was to condense some text. This was the first piece of text about seeing gigs in Leeds:


I worked with Sam and Maya in the task. This is how we condensed the piece of text that is circled. It was done in 160 word exactly:

"Leeds is a very busy with a thriving music scene. It is easy to organise your own gig. This is the perfect way to watch the bands you like. Here are some tips."

This was the second piece of text we had to condense to 160 words. It is about cocktail bars and cocktail mixing in Leeds:


Here is how we condensed the text:

"Leeds is a very busy with a thriving music scene. It is easy to organise your own gig. This is the perfect way to watch the bands you like. Here are some tips."

And lastly, Amber told a story of a snake who was going to eat its owner. Here is the condensed version:

"58 first year students were told about a pet snake that wouldn't eat but kept growing & slept stretched out next to its owner. It was measuring her up to eat her."

All in all this was a worthwhile session. As Graphic Designers we are expected to be able to effectively condense information and display it in interesting, effective ways. Condensing and simplifying induces clarity in a piece of designer and as we will be being paid in our careers to be effective communicators it is something that is very necessary to be learning as a developing designer in my own practice.

Cheers.

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