Sunday, 8 November 2009

Visual Language - Colour 1 (OUGD104)

This work is from the Visual Language session which took place on Tuesday the 3rd of November which was solely dedicated to colour theory.

Each of us had to bring 10 objects of a certain colour in. My colour was Orange. After a brief lecture about colour, everyone was asked to group together with people who had the same coloured objects and we were asked to lay them out in the way we felt was best ordered.

Along with me in my group were, Aaron, Chris, Brian and Polly. This is how we ordered our orange objects:

The most difficult thing about laying out our objects in a linear way was that a linear scale of a colour is a lot easier to express singularly the tint, shade or tone or a particular hue of a colour not when they are all combined but we still tried to position the red-orange objects with a low chromatic value and dark tones towards the right of the scale which faded left to yellow-orange objects with high chromatic values and lighter tints.

Noting our problem we tried to express a better saturation of our orange objects by grouping them together which looked like this:

Other groups who were working with the colours, red, blue, yellow, green and violet also had similar difficulties. This is what they produced:

Red Group
Blue Group
Yellow Group
Green Group
Violet Group

Once we had finished this task we had another lecture all about how colours work with different hues, tints, chromatic values, tones, shades and saturations. Then we were introduced to the wonderful world of Pantone, which was as much of a shock to everybody as the price of a set of Pantone colour booklets...

After having been introduced to this colour system which is recognised and accepted worldwide, we were told in our groups to select 10 objects which we thought were variations of our given colour which would be seen as the most different examples of orange that we had. We were then handed some Pantone booklets and instructed to find out the closest Pantone colour to the colour of our chosen objects. These are our objects and the Pantone codes that we all agreed were closest to their colour:

The 10 Chosen Objects

The following are the individual objects with their accompanying Pantone codes on Post-its:

Walkers Roast Chicken Flavour Crisp Packet - Pantone 718

Dog Toy - Pantone 158U

Orange - Pantone 123U

Smoke Alarm Instruction Manual - Pantone 021

Jagermeister Fake Hawaiian Lei - Pantone 7417U

Air Freshener - Pantone 1565U

Sainsbury's Orange Juice Carton - Pantone 1505

Razor Shaver - Pantone 143M

Dust Cloth - 1465U

Toffee Crisp Bar - Pantone 172M

So that's what we produced in this Visual Language task. Personally I found the session very valuable in beginning to understand colour theory and the usage of colour in Graphic Design. I never realised how deep colour can be until this session.


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