Tuesday, 15 December 2009

Visual Language - Photography 3 (OUGD104)

This is the work from my Visual Language session on 15/12/09.

After reviewing my previous photographs of sets of three and the number three, I decided that I wanted to develop further photographs working with the theme of repetition and texture as this seemed to occur in some of the photos I had previously taken. The photos were taken outside of the premises of LCA. Here are my favourite ten photos that I took:

I chose these photos as I began to focus on filling the frame with the repetition of texture and was pretty pleased with how it was working out. Each photo has its own characteristics of repetition which makes each texture unique. It was also quite interesting how prominent the repetition of very definite, hard-edged shapes was in the city environment. For me, this works in expressing the man-made, structured, unnatural order of a city environment. Although that's another kettle of fish.

All in all, the repetition of shape filling the frame of the photograph works to form a strong visual image.


Wednesday, 9 December 2009

Visual Language - Photography 2 (OUGD104)

In this visual language session which took place on 8/12/09, we were simply put into pairs and assigned a category and had to go and photograph 100 objects (between the pair) in that category. I was paired with Ross. Our category was '3' so we chose to explore the college looking for different number 3 letterforms and sets of 3 objects in a row. Here are my favourite 25 photos:

I chose these particular photos as they each have a unique quality about them, be it the interesting subject matter, the location in which they were taken. Some are numbers and some are sets. Sets were found to be easier to find and photograph than the actual number 3. But I decided to include the three as it simply fits the theme.

Apologies for some blurry shots. I'm still trying to get used to the camera I used for this.


Tuesday, 8 December 2009

Visual Language - Photography 1 (Photography Tutorial) (OUGD104)

Here are the photographs I took of my orange objects in this tutorial session. I have not really used an SLR camera much in the past so this was a big learning curve for me. I enjoyed playing around and experimenting with stuff.

And so we have it.


Thursday, 3 December 2009

Visual Language - Colour 3 (OUGD104)

The following was done in the Visual Language session I was in on 17/11/09. We explored different colours relationships with each other using squares of coloured paper and coloured arrows. These were some of the highlights:

Green on blue is not as striking as red on blue due to the high degree of contrast between red and blue and the low degree of contrast between green and blue.

Red on green pops out more as they are complimentary colours and have a huge contrast. The fact that they are highly chromatic makes this very effective.

Yellow on black sinks as the black engulfs the yellow in whereas the black on yellow pops out as the black dominates over the yellow.

When the small yellow square is replaced with a white one, the yellow opposite appears to have a lighter tint as the white draws it in due to the fact that they have not got much contrast between them.

We associate trust with white on green due to the medical implications that it has. The white forces a slight light tint on the green.

Black on green pushes the green to visually appear to have a slight dark tone to it. This makes it less trusting in contrast to the white on green.

The yellow and orange on the black background stand out far more than they do on the white due to the fact that that they are of a higher contrast against black than white.

You are more likely to listen to the red arrow as it stands out more in comparison with the green one on the blue background. The red and blue are fighting more than the blue and green as they are of higher contrast. The blue is pushing the red to its complementary of orange.

It could be said that the black arrow is pointing at the white arrow due to the impact of the black on the green compared to the white on green.

Primary colours red and blue in stripes really bounce around when you look at them. On the white the red is slightly more prominent as it is of a larger contrast with the white than the blue, whereas on the black it is the blue which stands out due to it's larger contrast with the black than the red.

The blue is interpreted very differently depending on what colour it is on. Over the green it appears more green as dominant green forces it more towards the secondary colour wheras over the red it fights with it as they are both primary colours wanting to be with their complementary colours.

The primaries blue and yellow clash and the yellow seems to be tinted by the white background making the blue very prominent.

This session was good in terms of rapidly experimenting with colour combinations. Many many more compositions were tried out and I also photographed them but I was selective in choosing effective ones for the blog.


Sunday, 22 November 2009

No News Is Good News - Message & Delivery (OUGD101)

The following has been copy and pasted from my PPD blog to explain the concept behind this project. It developed from the previous No News Is Good News - Message & Interpretation project.


The general notion I am working around is that the Labour Government contributed to the UK's economic crisis and have so far failed to get Britain out of recession so therefore people should vote Conservative in order for there to be a change of direction in getting Britain out of recession.

This whole 'vote Conservative' notion has come from the attack on Jacqui Smith in my last project coming across as putting a bad name on the Labour party. By suggesting the Labour party have committed some wrongdoing, it can suggest a Conservative bias to the poster I produced so this is how the whole 'vote Conservative' concept came about.


There will be a General Election by the 3rd of June 2010 at the latest so it is coming up to a time where it is relevant to raise awareness of such issues relating to voting and persuading people to vote.


I intend to target young, first time voters in the General Election aged 18 - 25 of both sexes.


By persuading and informing people about the Conservative party as well as promoting them. This could be done with reference to topics which are familiar to young people. Crossing over with pop culture is an easy way to get young peoples attention. By putting less of a serious edge on politics it comes across as more relaxed an appealing to young people. Whilst engaging in this less serious tone of voice it will still be important to maintain the art of persuasion in the design itself.

In order to develop ideas for my mail shot envelope and contents, I began with a few rough idea sketches in order to quickly gain a direction to work in. Here they are:

From these ideas I went into Illustrator to begin designing and developing my envelope. The following ideas were developed as they go in order:

'Envelope Template'

'Idea 1'

'Idea 2'

'Idea 3'

'Idea 4 (Final Idea)'

I stuck with idea 4 for my final idea after development through crits and discussions which are recorded on my PPD blog.

Next I had to figure out what to put in the envelope. So after a mini crit with Amber, I decided to go with the idea of only having a sticker in the envelope providing that the message on it was clear and relevant to my point of communication and target audience. The notion of having a sticker already matched the young audience of first time voters as was noted in my first crit so that was a good start. Here were my ideas:

'Sticker Idea 1'

This sticker is based around the shape of the conservative party's current logo. It is supposed to highlight the party's slogan whilst maintaining the fact that it is Conservative. I feel this idea was poor and does not work well. Especially as the current. slogan is on the front of the envelope anyway!

'Sticker Idea 2'

I tried to stay with the shape of the Conservative logo here but the shape of the text diminishes the logos clarity. Nobody in the crit I had really understood the idea as they couldn't tell it was the Conservative logo. Plus I needed another phrase to work with other than the Conservative slogan.

'Sticker Idea 3 (Final Idea)'

This is the idea I went with. Here the sticker itself is the top design and the bottom design is the back of the sticker although it could've worked either way in my opinion. I think the phrase, 'Whoops! Gordon did a Brown on our economy' works well as it is humorous yet it also raises an important and potentially controversial opinion. The 'turd' shape of the sticker worked well in my opinion in the fact that it helps to emphasise the point.

All that was left was to make up a mailing list. So I composed a questionnaire to hand out in the studio to my peers to determine who were the first time undecided voters. The people who my mail shot is aimed at. This was the questionnaire I used:


A Short Questionnaire

I would be very grateful if the following questions could be answered to help me with my current Graphic Design brief. Cheers.

Name: Age:

Address (For the purposes of the brief. You will definitely not be sent anything.):


Yes/No/Haven’t Decided Yet

If YES or HAVEN’T DECIDED YET please continue:



If you answered YES then;



The questionnaire is now finished. When finished it would be great if you could drop this back to me in the studio and if I’m not about if you could just drop it in my pigeon hole that would be fantastic.

Cheers for your help. It goes much appreciated.

Pawel Adamek


So from the way that people answered this questionnaire I was able to determine who went on my mailing list. The following is my mailing list:

So all that was left to do was to print 10 envelopes (although I ended up printing 12 just in case) with the relevant addresses on them and the stickers and to put everything together then post one to the Leeds College of Art to see if i makes it through the post. I took some photographs of my results:

And that's my project. All I need to do is hope the mail shot I sent through the post gets there.